TERO PUHA is a multidisciplinary visual artist working with photography, film, video and performance. From consumerism criticism to psychological instinct, his varied body of work depicts our time and individuals as creations of their time. Dealing with contemporary issues such as body image, body as a social construction, mass consumer behavior and pop culture, his media art covers enthralling ideas on gender. The work asks, entangled in humor, whether if everything in the culture we live in today is in the end for sale. Puha contradicts the body as a biological entity and its image. He skillfully transmits the traditional dichotomy to a whole new level between the intersection of a cultural and social identity. Hanna Ojamo